Business Development Representative

Would you love to showcase your experience, commercial talent, and plain ingenuity in selling a proven AI-driven SaaS solution in various European markets? Do you have what it takes to help top-tier fashion retail executives understand the value we can bring?

In 2024, we released Markmi, an AI assistant for fashion retailers that enables merchandising teams to make smarter, faster, and more profitable pricing (markdown) decisions.

By leveraging fashion-focused intelligence and advanced forecasting, Markmi enables teams to set optimal price markdowns that swiftly respond to market shifts, protect margins, and drive revenue—all without relying on outdated spreadsheets or generic tools. Our algorithms, trained specifically on fashion data, empower retailers to reduce manual workload, gain better control over the markdown process, and achieve superior sales outcomes. Markmi demonstrates that with the right tool, fashion teams can confidently use price markdowns as a powerful asset to drive growth.

As a Business Development Representative at Markmi, you will play a pivotal role in driving our commercial success. Reporting directly to the Head of Sales, you will be the first BDR to join our growing team, giving you a unique opportunity to break new ground, help shape our lead generation strategy, and directly influence business growth.

Your core mission will be to transform cold prospects into qualified leads through highly personalized outreach and by representing Markmi at industry-specific trade shows and events across Europe.

This role is ideal for someone with proven experience in sales development who is eager to take the initiative, experiment with innovative outreach strategies, and make a lasting impact. By joining Markmi at this exciting stage, you’ll help expand our presence in the fashion retail market and lay the foundation for future growth. This will open the door to new opportunities for you within our commercial team.

🚀 Your responsibilities

Lead Generation & Prospecting

• Research potential customers using social platforms (e.g., LinkedIn) and industry-specific tools.

• Identify key decision-makers and ideal personas within fashion retail organizations.

• Deep dive into the fashion retail industry and its broader network to build valuable insights and leverage connections to engage relevant prospects.

• Initiate contact through personalized cold calls, emails, and social media outreach to spark interest and drive engagement.

Lead Qualification

• Assess prospect needs and challenges to determine fit with Markmi.

• Apply qualification frameworks like BANT (Budget, Authority, Need, Timeline) to evaluate leads effectively.

• Coordinate meetings and product demos between qualified leads and Account Executives to advance sales opportunities.

CRM & Reporting

• Maintain accurate, up-to-date records of prospect interactions in our CRM tool (HubSpot).

• Track and report on KPIs such as lead generation volume, outreach activity, and conversion rates.

• Analyze outreach data to optimize strategies and continually improve performance.

🐱‍🚀 What skills are required?

• 1-3 years of experience in a business development role, including at least 1 year in SaaS.

• Experience in the retail or fashion industry, specifically in pricing, would be a lovely surprise.

• Positive can-do attitude, with the ability to handle rejection.

• Excellent communication and interpersonal skills, with the ability to build strong relationships with prospects, cross-functional teams, and senior leaders.

• Fluent in Dutch and English. Any additional languages like French, German or Spanish are definitely a plus.

• Highly organized and able to work in a fast-paced environment.

Join a growing team of passionate individuals dedicated to creating a modern, cutting-edge AI-enabled solution with a state-of-the-art tech stack. At our Ghent-based office, you’ll be part of this vibrant, innovation-driven environment.

Our office is located in the heart of Ghent, easily accessible by car, train, or (e-)bike, and surrounded by plenty of after-work options to unwind. We offer a competitive salary (fixed + variable) package with attractive benefits, including an (optional) company car and fuel card, a bike plan, hospitalization insurance, and laptop and smartphone.

But it’s not all work—we prioritize team spirit through exciting trips, planned events, spontaneous gatherings, and more. We believe in fostering a collaborative and thriving workplace where you can truly shine.

☝️ Up for the Challenge?

Make sure to apply by January 28th, 2025. Shortly after, we’ll review your resume and may invite you for an initial phone interview. You’ll then tackle a job-specific challenge and present your solutions. Impress us, and you could be the next key addition to our team in Ghent!